On LinkedIn his profile states that he is an Emmy nominated, award winning commercial director and creative director in New York. If it doesn’t get you an Emmy nomination, it must not have got your attention.
The changes in the job are reflected in his schedule. In one year, a director is able to work on a 15-second social spot, a multi-minute branded documentary, a music video and a short for the festival. Although the quality is similar to his own, Jordan Hidalgo portfolio shows that he’s doing everything!
He shoots a Lamborghini, a point guard, a fashion campaign, and a man living on the street with the same aim. He wants the audience to feel something. That habit of treating a car ad and a human portrait as the same job is what makes him interesting.
One director, many formats
His official bio lists Lamborghini, Lexus, FIFA, Captain Morgan, Chase, Purina, Sports Illustrated, Bleacher Report, and the New York Jets among his clients. Film databases also credit him as a producer, writer, and editor. That probably explains why his projects hang together instead of feeling stitched from parts. He has worked on E.very D.ay, Superstar, and Best Years, besides the brand campaigns.
Audiences skip ads. Jordan Hidalgo’s answer is to make the ad worth staying for: cinematic, personal, and aware of the culture it lands in.
Movement and character
He specializes in athletics, automotive, and fashion and lifestyle work, and each one asks for something different. Sport needs rhythm. Cars need precision and a sense of weight. Fashion lives on mood and confidence. Jordan Hidalgo blends the three without the result reading like a checklist.
His directing pairs documentary realism with surreal imagery. The realism makes a frame believable, and the surreal touches make it bigger than life. For a brand, that mix means looking expensive without feeling cold.
Superstar
His most popular narrative film is Superstar, a 15-minute short that was finished in 2020, and premiered at the Tallahassee Film Festival in 2021. It’s about the lead of its, Martin himself, who is a homeless person who struggles to assert himself as an individual, a society that pushes him into flattening him into a type.
The premise is plain. The feeling is not. Superstar is about dignity, and about how hard it is to stay yourself when strangers have already decided what you are. The festival, which called Jordan Hidalgo a video director, placed it in its Portraits shorts program, and audiences voted it Best Dramatic Short. It went on to screen at more than 40 festivals, a much wider stage than most independent shorts get.
Famous faces, big brands
The commercial side of his résumé includes Stephen Curry, Tony Hawk, Victor Cruz, Charles Barkley, Lil Wayne, Mark Wahlberg, and Carmelo Anthony. Curry and Cruz fit his sports work. Hawk brings skate credibility. Lil Wayne and Wahlberg bring entertainment fame, and Lamborghini and Lexus call for tightly controlled, polished imagery.
Jordan Hidalgo doesn’t seem to treat the fame or the luxury as the subject. They are doors into stories about ambition, performance, and identity. In branded work the line between an ad people put up with and one they remember is usually a specific, human detail, and that is where he puts his effort.
Recognition
He is an Emmy award-winning, commercial director and creative director in New York, according to his LinkedIn profile. If you’ve been nominated for an Emmy, then you know people and audiences took notice.
He’s been busy, as the job has evolved. In a year a director can produce a 15-second social spot, a multi-minute branded documentary, a music video and a festival short. All of these things Jordan Hidalgo can do and still make his work look like his own, in his portfolio.
Why it works
- His films are built around people, even when a product is paying for them.
- Sports, cars, fashion, and city life give him natural reasons to move the camera.
- Documentary grounding keeps the work relatable, and the surreal touches make it stick.
- He changes format without changing voice.
- Superstar shows he cares about stories no client asked for.
What aspiring filmmakers can take from him
Versatility pays. A director who can also write, produce, and edit is useful on every set.
A personal style can survive commercial work. Jordan Hidalgo’s focus on movement, culture, and character gives his branded films a point of view you can recognize.
And the small films count. Superstar is no blockbuster, but its festival run showed that he could tell a quiet, restrained story as well as a loud one for a brand.
Where that leaves him
Jordan Hidalgo is comfortable at scale and still drawn to ordinary people’s stories. The big-brand work proves he can deliver. Superstar shows what he does when no one is making him.
As ads and cinema keep moving closer together, directors like him are likely to set the terms. His work suggests the best commercial films are beautiful, sure, but they also have a pulse.




