Meta Platforms has reportedly proposed giving competing artificial intelligence chatbot developers—including rivals such as OpenAI—free access to WhatsApp services in Europe, as the company seeks to address growing antitrust scrutiny from European regulators.
According to sources familiar with the matter, Meta submitted the proposal to European Union competition authorities last week as part of ongoing discussions surrounding access to WhatsApp and the role of large technology firms in emerging AI markets.
The move comes as the European Commission evaluates whether Meta should be required to open WhatsApp access to competing AI services while regulators continue investigating potential competition concerns.
Although Meta’s proposal includes an initial period of free access, the arrangement would reportedly shift to a paid model once competing AI services exceed certain message volume thresholds.
The proposal reflects intensifying regulatory efforts in Europe to ensure that rapidly expanding AI ecosystems remain open and competitive rather than dominated by a handful of technology giants.
Free Access First, Fees Later

People familiar with the discussions said Meta’s proposal would allow rival AI assistants to use WhatsApp’s Business Application Programming Interface (API) free of charge initially.
The API acts as a bridge that enables external applications and software systems to interact with WhatsApp infrastructure.
Under the reported terms, rival chatbots would only begin paying once they surpass limits tied to the number of messages sent to users.
Meta had previously confirmed it temporarily suspended fees for competitors using WhatsApp’s business tools while negotiations with European regulators continued.
The company earlier stated that competing AI services would receive free API access for one month as talks progressed.
Industry observers say the strategy could help Meta demonstrate willingness to cooperate while preserving long-term monetisation opportunities around WhatsApp’s expanding AI ecosystem.
However, regulators are still assessing whether the proposal sufficiently addresses competition concerns.
Interested parties were reportedly given until May 18 to submit feedback before the European Commission decides whether Meta’s offer is adequate.
EU Intensifies Scrutiny of AI Competition
The case highlights the European Union’s broader push to prevent dominant technology companies from extending their market power into next-generation industries such as artificial intelligence.
EU regulators have increasingly focused on ensuring smaller innovators have access to critical digital infrastructure rather than being excluded by larger platforms.
The European Commission has repeatedly stressed that preserving competition in AI markets remains a priority.
Officials have said maintaining open access for innovators is essential as AI assistants become increasingly integrated into communication, commerce, productivity and customer service platforms.
WhatsApp, with its vast user base across Europe, represents a significant gateway for AI developers seeking direct interaction with consumers.
Control over access to such ecosystems could influence which AI products gain adoption and market share.
This has placed Meta under closer examination as it expands its own AI ambitions.
Rival AI Firms Reject Meta Proposal
Despite Meta’s offer, some smaller AI companies argue the proposal falls short.
Several firms that previously raised complaints with EU authorities said the changes do not adequately resolve concerns about equal competition.
The Interaction Company of California, developer of the Poke.com AI assistant, criticized the proposal and urged regulators to continue pursuing stronger interim measures.
The company argued that Meta’s current approach fails to address the underlying issues identified during the investigation.
French AI startup Agentik also expressed dissatisfaction.
Founder Jeremy Andre argued that the proposal creates unequal conditions because restrictions and fees would apply to competitors while Meta’s own AI products benefit differently.
Critics say such arrangements could still allow Meta to maintain an advantage inside its messaging ecosystem even if external competitors receive access.
Meta, however, maintains that its own AI assistant does not rely on WhatsApp’s API infrastructure in the same way external services do.
WhatsApp Becomes Key Battleground in AI Expansion
The dispute illustrates how messaging platforms are becoming increasingly important in the race to dominate AI-driven consumer experiences.
AI assistants are rapidly moving beyond standalone websites and apps into communication tools used daily by billions of people.
WhatsApp’s scale makes it particularly valuable.
Businesses increasingly use the platform for customer support, sales interactions, marketing automation and digital services—areas where AI assistants can play a growing role.
Earlier this year, Meta introduced a policy effectively limiting WhatsApp AI integration to its own Meta AI assistant.
That decision reportedly triggered concerns among competitors and attracted regulatory attention.
In March, Meta revised the policy, opening the possibility for rival AI services to gain access—though under fee-based conditions.
The changes did not fully settle the dispute, leading to renewed scrutiny and additional regulatory actions.
Growing Pressure on Big Tech’s AI Ambitions
The case represents one of the first major tests of how competition law will apply to AI ecosystems in Europe.
Regulators are increasingly concerned that established technology firms could leverage existing dominance in messaging, search, social media and cloud infrastructure to control AI markets.
For Meta, the outcome could influence how it expands AI integration across WhatsApp, Facebook, Instagram and other services.
For smaller developers, access to messaging networks may determine whether they can compete effectively.
The European Commission has not publicly commented on the details of Meta’s latest proposal but indicated that discussions remain ongoing.
As AI competition accelerates, the WhatsApp case may become a benchmark for how regulators worldwide balance innovation, platform control and fair market access in the rapidly evolving artificial intelligence sector.















