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Apple Set to Unveil Its First Folding iPhone Under New CEO Ternus

Apple folding iPhone

 

Apple is expected to unveil a folding iPhone at a launch event Wednesday at its Cupertino, California, headquarters, with a price tag that could top $2,000. The event marks the first major product launch under new CEO John Ternus and represents the biggest change to Apple’s flagship device since the company removed the physical home button from the iPhone X in 2017.

The iPhone generated $209.6 billion in Apple’s most recent fiscal year, more than half of the company’s total sales. Wednesday’s keynote will also be Ternus’s first extended public address since taking over as CEO. He previously ran Apple’s hardware division and had kept a low public profile outside a handful of product launches and sustainability announcements. He now faces the task of convincing Apple’s customer base to pay a premium price for a foldable device in a category that has yet to break into the mainstream.

A Late Entry Into a Growing Category

People walk past an Apple logo at an Apple store in Paris

Samsung Electronics and Huawei Technologies have sold folding phones since 2019, but the devices have mostly stayed a niche product among tech enthusiasts rather than a mass-market seller. Apple’s decision to enter the category years later comes with an expected price above $2,000, a new high for a company that has built its brand on mass-market luxury.

Despite the cost, analyst firms including IDC expect Apple to sell every foldable iPhone it can produce and to capture 40% of the folding phone market by the end of next year. Analysts say Apple’s late entry could work in its favor, giving the company time to solve engineering problems that have challenged competitors, including building a hinge sturdy enough to survive repeated folding while keeping the crease at the screen’s fold line as minimal as possible.

One challenge that remains unresolved is how well Apple’s foldable will hold up against dust and water. Google’s Pixel 10 Pro Fold currently holds an edge over Samsung’s folding phones on this front, carrying an IP68 rating that means the device is dust-tight and can survive being submerged in a meter of water for a period of time. Apple has not confirmed whether its foldable will match or exceed that rating.

A Shift in Apple’s Product Calendar

Wednesday’s event is also expected to bring a change to how Apple releases new phones each year. Analysts anticipate the company will introduce new Apple Watch models alongside the folding iPhone but will hold off on updating its more affordable iPhone lineup until next spring. Instead, Apple is expected to limit Wednesday’s announcements to the folding device and the iPhone Pro and Pro Max models.

The change appears designed to spread out Apple’s sales cycle over the year rather than concentrating nearly all iPhone releases around the same date. Apple’s revenue currently sees its largest jump during the year-end holiday quarter in the U.S. and Europe, when new iPhone models typically go on sale just before the shopping season begins. Splitting the product lineup across two release windows could smooth that pattern and give Apple two distinct sales pushes instead of one.

What’s at Stake for Ternus

Premiere of season four of the Apple TV series "Ted Lasso" at the Academy Museum in Los Angeles

The launch carries added weight because it is Ternus’s first major test as CEO. He spent years overseeing Apple’s hardware engineering before moving into the top role, and Wednesday’s event will show whether he can translate that background into a product that expands Apple’s reach rather than simply adding a high-priced option for existing customers.

A folding iPhone priced above $2,000 sets Apple apart from rivals that have generally sold their foldable models at lower price points to build market share first. Apple’s approach mirrors its usual strategy of entering a category later than competitors, then relying on brand loyalty and production scale to dominate the segment despite a premium price. The company took a similar path with wireless earbuds and smartwatches, both categories where competitors launched first but Apple eventually became the top seller.

Whether that strategy works for folding phones will depend partly on how Apple resolves the hinge and durability questions that have limited the category’s growth so far. A hinge that creases too visibly or wears down after repeated use has been a common complaint about existing folding phones from Samsung and other manufacturers. Apple has had extra time to study those failures before releasing its own version.

The event will also test how much consumer appetite exists for a foldable phone at a price point far above Apple’s standard lineup. Apple’s Pro Max models currently top out near $1,600, meaning a folding iPhone priced above $2,000 would represent a significant jump even for Apple’s highest-spending customers. IDC’s forecast suggests that demand exists among a smaller group of buyers willing to pay for the newest form factor, even if the folding phone remains a smaller share of Apple’s overall iPhone sales in its first year.

Apple has not confirmed pricing, release dates, or full specifications ahead of Wednesday’s event. The company traditionally reveals full details, including exact pricing and shipping dates, during the keynote itself, with pre-orders typically opening within days of the announcement.

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Tech

Trump Renames AI “Super Intelligence” in Executive Order as Calls for Regulation Grow

By George Mensah 4 min read

President Donald Trump signed an executive order on Tuesday, Sept. 29, 2026, that renames artificial intelligence “super intelligence” across the federal government. The White House says the new term better describes what the technology can do. The order lands as critics press Washington for stricter limits on how fast AI develops.

What the order says

The executive order argues that current systems do “much more than imitate or automate discrete aspects of human intelligence.” It goes further in its central passage. “As these capabilities continue to improve, they increasingly represent not merely artificial intelligence, but a new era of Super Intelligence,” the text reads.

It adds that federal terminology “should reflect the transformative capabilities of these technologies and the limitless opportunities they create for the American people.”

Trump spoke to reporters after signing. “It’s not artificial, we all agree on that,” he said.

What agencies must do now

Every federal agency has to use the new term, or its short form “SI,” when it talks about the technology in public. That covers public communications, websites, reports and policy documents. If your local agency publishes an AI guidance page, expect it to change.

The order also gives Michael Kratsios, director of the Office of Science and Technology Policy, a defining role. He will decide whether the official definition of “super intelligence” should be modified or expanded. The order does not set a deadline for that decision.

A term that already means something else

The rename creates a vocabulary problem. In the AI field, super intelligence already refers to a specific kind of system, one that exceeds human cognitive ability in virtually every area of thinking. Nobody has built one. Researchers treat it as a future possibility, and much of the safety debate centers on it.

Under the order, federal documents will apply that label to chatbots, coding assistants and image generators that exist today. A reader who sees “SI” in a government report may assume the government is describing something far more advanced than what companies actually sell. Kratsios’s authority to modify the definition could narrow that gap, or it could widen it.

Timing and the push against regulation

The order follows a week of similar messaging. Trump began using the term at the U.N. General Assembly last week, where he pushed back on calls for tighter rules on the industry. He told world leaders that tech executives would build the right guardrails into their own models.

Concerns have grown since then. Worries about AI replacing workers keep rising. Recent reporting has also described rogue agents linked to a security breach involving Australia’s prime minister, and AI agents that accessed U.S. government websites. Some systems have also been used to start cyberattacks.

Trump has repeatedly called whistleblower warnings about weak oversight overblown and a “hoax.” He has said he will not slow AI growth. In his view, keeping American dominance in the technology is a national security matter.

The industry’s own safeguard

On the same day, tech executives signed a “morally binding” constitution on AI at the White House. Its terms ask companies to hire an independent external auditor. The auditor would check that models are “operating as intended.”

The document also asks companies to set up internal controls meant to stop models from hacking systems. A team would monitor those controls. That team would answer to an independent committee of the company’s board.

The wording matters here. “Morally binding” describes an obligation companies accept by choice. The reporting on the document does not describe fines, penalties or a government body that could enforce it. Whether outside auditors get real access to model internals, and what happens if one finds a problem, are open questions.

What the two actions have in common

The order and the constitution came out the same day, and they share a theme. Both keep the government’s role limited. The order changes what officials call the technology. The constitution leaves safety checks largely in company hands.

Supporters of that approach say it keeps American firms moving fast against foreign competitors. They argue that rigid rules written now could be out of date within a year. Critics say voluntary pledges have a weak record in other industries, and that a stronger name for the technology may make the public less cautious about it.

Neither side has settled the argument. What is clear is the direction of policy. The administration is choosing branding and industry commitments over new binding rules, at a moment when the documented incidents involving AI agents are piling up.

What happens next

Three things are worth watching over the coming weeks.

  • Kratsios’s definition. Any change to the official meaning of “super intelligence” will show how the administration wants the term understood.
  • Agency compliance. Federal sites and reports should begin switching to “SI” now that the order requires it.
  • The auditor provision. The industry constitution only matters if independent auditors are named, given access and allowed to publish what they find.

Congress has not yet responded to the order, and no agency has published a compliance timeline. Until Kratsios acts on the definition, “super intelligence” will mean one thing to researchers and something looser in federal paperwork.

Tech

Trump to Launch “AI Force” and Name AI Tsar Despite Safety Warnings

By George Mensah 4 min read

President Donald Trump says he will create an “AI Force” and appoint an artificial intelligence tsar, pushing back hard against a wave of warnings from researchers and industry leaders about the technology’s risks. In a social media post on Saturday, Trump said his administration “will not in any way hinder or stifle the growth” of the AI industry and rejected calls to slow development until stronger safeguards are in place. He gave no details on the AI Force’s structure or a timeline for when it would launch.

Trump frames AI as bigger than the internet

Trump described AI as a transformation on the scale of the Industrial Revolution. “AI is the next Industrial Revolution, or Internet, but will be even larger and more impactful, possibly as much as 25% of our Country’s GDP,” he wrote, adding that he wants the US to keep its lead over China in the field.

That competition now shapes much of the broader US-China relationship, with both countries pouring resources into advanced technology to gain an edge. The topic is expected to come up when Trump meets Chinese President Xi Jinping next week.

Trump also said his administration would rely on the existing criminal and civil justice system to go after anyone who uses AI for harmful purposes. He repeated his earlier position that warnings about AI’s dangers amount to a “hoax.”

Researchers raise alarms over catastrophic risk

Trump’s comments come amid mounting concern from current and former AI researchers. One has estimated there is a greater than 10% chance the technology could “kill all humans,” a claim that has unsettled parts of the industry and fueled calls for coordinated regulation.

Major AI labs are racing to build increasingly capable systems, including what they describe as superintelligence — AI that would exceed human intelligence across the board. Anthropic, OpenAI and Google, the companies behind Claude, ChatGPT and Gemini, have each disclosed security breaches or cases where their chatbots were used for what they called malicious activity.

Anthropic CEO Dario Amodei has called for the industry to slow down, proposing a coordinated deceleration, tighter regulation, and independent monitoring of how AI models are developed. Sam Altman of OpenAI and Elon Musk of xAI have both said they agree with Amodei’s recommendations.

Anthropic co-founder Jack Clark told the BBC that the industry may need a mandatory “kill switch” that a third party can verify, giving outside auditors a way to confirm AI systems can actually be shut down if something goes wrong.

Lawmakers weigh regulation as industry pushes back

These warnings have pushed US lawmakers to draft legislation targeting AI, but Altman argued this week that Washington has struggled to keep pace with how fast the technology is moving and how it should be regulated. Speaking at a conference in San Francisco, he said the public should trust AI companies to manage the risks themselves.

“The world should trust that we are going to do the right thing because it’s the right thing and we feel the magnitude of this,” Altman said.

That argument has not convinced everyone. In the UK, MPs and peers from across party lines have identified specific human rights risks tied to artificial intelligence and say current laws are not equipped to handle how quickly the technology is advancing. The Joint Committee on Human Rights has published a report calling for new legislation designed to “address the scale and seriousness” of these threats, adding pressure on governments to act faster than the industry itself seems willing to.

A widening gap between Washington and the industry’s critics

The contrast between Trump’s approach and the warnings from within the AI industry is stark. While Amodei, Clark and others are pushing for slower development and outside verification, Trump’s plan points toward expansion, with a dedicated federal structure and a senior official tasked with steering AI policy rather than restraining it.

Trump has not said who might serve as AI tsar or what authority the role would carry. He also hasn’t detailed how an “AI Force” would function, whether it would sit within an existing agency, or what its relationship would be to ongoing congressional efforts to draft AI legislation.

What’s clear is that the administration’s posture puts economic growth and competition with China ahead of the precautionary measures researchers and some AI company leaders are requesting. With Trump set to meet Xi next week and AI likely on the agenda, the coming weeks may offer a clearer picture of how the US plans to balance those competing pressures, both at home and internationally.

For now, the specifics remain open. No text or executive order describing the AI Force has been released, and it’s not yet known whether the initiative will move through Congress, come via executive action, or take some other form entirely.

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